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Multifamily Websites
Your website should do more than showcase your communities. It should help lease them.
Razz builds high-performing multifamily websites and digital marketing programs that turn browsers into applicants — without making your team depend on developers to make it happen.
Elegant Theme Options for Modern Marketing Websites
Choose from professionally designed templates - each fully
customizable to match your community brand.
The Problem
The Biggest Challenges Facing Multifamily Websites Today
Razz was purpose-built to address the most common frustrations in residential leasing marketing.
PAIN POINT 1
Outdated Sites Lose Leads Before You Know It
Most apartment websites weren't built to convert. Slow load times, outdated design, and missing availability data send prospective renters straight to a competitor's ILS listing.
PAIN POINT 2
Marketing Spend Without Visibility
When your website can't track where traffic comes from or which campaigns drive applications, you're guessing at budget allocation. That's money leaving the door with nothing to show for it.
PAIN POINT 3
Your Team Is Stuck Waiting on IT
Price changes, promotions, and new availability shouldn't require a support ticket. When marketing teams can't move fast, lease-up timelines slip and occupancy suffers.
The Solution
A Smarter Approach to Multifamily Digital Marketing
Choose from professionally designed templates - each fully customizable to match your community brand.
Lower Cost Per Lease
When your website converts at a higher rate and your marketing is properly attributed, you spend less to fill each unit. That's direct NOI impact across every property in your portfolio.
Faster Time to Occupancy
Lease-up properties can't afford to wait. Razz gets sites live fast and drives early traffic so you're leasing before the doors open — not scrambling after.
Marketing Team Autonomy
No more waiting on developers. Your team controls content, pricing, promotions, and availability updates independently — keeping campaigns moving at the speed your leasing team needs.
How It Works
The Step-by-Step Razz® Process
Razz was purpose-built to address the most common frustrations in residential leasing marketing.
Step 1 — Design & Brand
Razz starts with your property’s brand identity — or builds one from the ground up. Every site is custom-designed to reflect the community’s unique positioning, target renter, and competitive market.
Step 2 — Build & Launch
Your new site is built on the Razz CMS — a platform purpose-built for multifamily marketers. No dev dependency. No bottlenecks. Go live in weeks, not months.
Step 3 — Drive Traffic
Razz activates digital marketing programs across SEO, PPC, and reputation management — either in-house or through the GTMA partnership — to fill your funnel with qualified renters.
Step 4 — Capture & Convert
Live availability, interactive floor plans, fee-transparent pricing, and integrated lead capture tools keep prospects engaged and ready to apply — directly from your site.
Step 5 — Measure & Optimize
Built-in analytics and attribution reporting show which channels are producing leases. Your team gets the data to double down on what’s working and cut what isn’t.
Use Cases & Scenarios
How Multifamily Teams Use Razz®
You have a new development opening in 90 days. Razz builds a high-converting pre-leasing site with waitlist capture, virtual tours, and floor plan previews — so you’re building a pipeline before move-in day.
Find out MoreManaging 20+ properties means inconsistent brand presentation and outdated content spread across a patchwork of sites. Razz centralizes management through a single CMS so your team maintains brand standards and live data at scale.
Find out MoreAfter an acquisition or rebrand, your existing site is a liability. Razz quickly redesigns and relaunches your digital presence to match the new positioning without disrupting active lease traffic.
Find out MoreApplicants for affordable housing need clear eligibility information, waitlist access, and easy navigation. Razz builds sites that serve these audiences with accessible design and the right information architecture.
Find out More
The Data Backing Our Approach
Why Razz®?
Built exclusively for multifamily — not adapted from a general template
Razz doesn't serve every industry. Every design decision, CMS feature, and integration has been built around how multifamily leasing and marketing teams actually operate.
The CMS your marketers will actually use
The Razz CMS was designed so property marketing teams can manage content, update pricing, and launch promotions without touching a single line of code or filing a dev ticket.
Integrated across the Inhabit ecosystem
Razz connects natively with Anyone Home for lead engagement and CRM, Engrain for interactive floor plans and fee-transparent pricing, and ResMan for PMS data — creating a seamless lead-to-lease flow.
Full-funnel marketing through the GTMA partnership
Beyond the website, Razz-powered properties can access expert SEO, reputation management, and results-driven PPC through the GTMA partnership — all managed alongside your site performance data.
Award-winning design that performs
Razz has earned a reputation for design that doesn't just look good — it converts. Properties built on Razz consistently outperform generic ILS listings and template-based competitors on engagement and lead volume.
Stop Fraud Earlier. Approve Faster. Lease With Confidence.
See how an integrated approach to identity, income, and screening can transform your leasing outcomes.